The “Do Some Good app” by Orange :: New charity Behaviours

If you are the kind of person that believe in a “better world” and you believe you can help build it! If you want to be an asset to the world but in the end of the day you lack the time to be able to do it!

And if you are British!!!!!!!!
Orange created the perfect app for you!

The “Do Some Good” app allows you to have the opportunity to make a positive impact in less than five minutes through your mobile, without having to change your lifestyle habits. So now you can help non-profit organisation on your way to work or during your lunchtime or even in the toilets… Be free to do it where you want!

 The “Do Some Good” app enables you to do different charity actions through different behaviours:

Look out

• Be the eyes and ears for charities by doing things like taking photos or mapping areas of interest.

Research

• Take part in surveys and polls to help charities gather insight.

Reach out

• Share ideas and connect with others to inspire some good.

Skill set

• From languages to creativity use your skills to help a good cause.

Those are the first 4 actions that you can do, but it is just a beginning. The Brand is working on adding new actions to each category in order to create more new ways to do Good!

Personally I think it’s a very smart app and it has a real place in our contemporary societies! It enables a new kind of engagement, it simplifies the all process of giving/helping non-profit organisations (even if it a very light way to do it) but above all it makes people to think about the concept of giving during a five minutes experience.

Thinking about others????
Or…
Relating and connecting with people / organisations…
Sharing ideas… Making it accessible…
Making a better world…
Hello… Tomorrow…

Does those sentences make you thing about something?
About some sector or brand?

Telecom… Orange, of course!!!!

When I said, “I think it’s a very smart app” I was talking about the people. But I also thing it’s a smart app for the Brand! Orange was historically the first Telecom brand that shift it brand platform from the technical side to the human side. They decided to focus on humans instead to focus on IT.

So if the core business of Orange is to be a bridge for connexions and to sell “relational time” in order to make a better-connected, facilitated and a happier world, the “Do Some Good” app is just helping the brand to settle down it positioning!

In my opinion this Orange “service” facilitates people to connect with something or someone and to good actions, and behind each one of those actions people will hardly forget that the bridge between them and the Good! Is Orange!

“Keep Gold, Keep Bold”

Experiencing the “Cloud”

Last Tuesday, the rumour was talking about Drive, the Google new cloud service.

Every big high tech company want it’s own space in the cloud environment and today we can already access to a few cloud services : iCloud, Dropbox … And those “cloud” services represent a virtual way to connect devices.

The Idea is simple and opens an all-new way to deal with information: Our data is sent from our devices into the « cloud » (company servers) and then retrieved in our other devices. Thanks to those services our devices are well virtually connected!

Despite how well virtually connected our devices are, those “Cloud” services still lack a tangible and physical connection. From the point of view of the user experience there is still a long walk to do! I believe that each one of those services must carry a natural and intuitive experience (interface) that connect and transfer media between physical devices. More than a service they must become a user experience (service) based on a representation of physical connections.

Here is an excellent example of an interface that connects data through a physical, tangible and natural experience: 

IKEA // the smalest store in the world

A new IKEA experience for costumers…
A IKEA store that is housed in a 300 x 250 pixel web banner!! 

Have your own experience here : http://www.smalleststoreintheworld.com/banner/en/index.html

“3 Live Shop” // new costumer experience

I am the type of person who prefers to settle things on the Internet than by phone.

The first reason - I really don’t like your playlist!
Each time I have to call my phone company to solve a problem is always the same story:
1) A huge delay to be served
2) A very bad music during the delay time
3) A mediocre quality service
4) A difficulty to be understood and meet my needs
5) And the feeling that I don’t have no full control over my application - because I use only a single sense - “hearing”

Which leads me to…

The second reason - I need to see to believe!
When you perform tasks on your computer, you see what you’re doing. Digital interfaces have exactly this purpose: to give a visual feedback on what you’re doing. You click to add a product to your shopping cart - and the screen shows you that the product has been added.

And finally

The third reason - I’m from the Y generation!
I spend many hours of my day in front of a computer and if the Internet may seem “complicated” for many, to me it is the best way to manage my needs and to purchase my products. So if you want to give a service “give a real experience!”

Because I’m a unhappy costumer, I’ve wondered many times about why companies do not invest more in customers services integrated with digital tools…

It’s time to migrate services to the web and to give clients full experiences! Here is a great example of a new kind of costumer relation / experience that companies can offer to their clients! 

8-Bit Google Maps /// Back in the days

This video promotes 8-Bit Google Maps for Nintendo!

A new way to buy chocolate ! Be generous…

This is a great concept from a chocolate store in Denmark. The Anthon Berg Generous Store has introduced a new way to buy your chocolate gifts without the need for any cash, you simply pay with the promise of a good deed toward a person you care for.

Instead of a cash register the store uses iPads where people can log in to Facebook and post their promises to the profiles of both the giver and receiver of the generous deed. What a great way to spread a positive brand message throughout people’s social networks.

‘Share A Coke’

“Despite healthy brand tracking data, 50% of teens and young adults hadn’t even enjoyed a ‘Coca-Cola’ in the previous month alone. We had to increase product consumption amongst the masses while targeting 24 year-olds, and get people talking about ‘Coke’ again.

‘Coca-Cola’ has always been an integral part of people coming together. But in our new digital world, the way we connect had changed. We had to jump start some real conversations - with people you may have lost touch with, or were yet to meet.

So after 125 years of putting the same name on every bottle of ‘Coke’, we tried something new. We printed the 150 most popular Australian names on ‘Coke’ bottles, invited Australians to ‘Share a Coke’ with one another, and once more became part of people coming together with the best conversation starter of all - a first name.”

Sony SmartWatch

SmartWatch, you can read texts, emails, and social status updates, control music playback, and even activate your phone’s camera. The wrist accessory uses Bluetooth 3.0 to connect to your Android 2.0+ handset.

learn more here : http://www.theverge.com/2012/3/19/2876341/sony-smartwatch-review