19 4 / 2013
16 4 / 2013
A Human App with super powers to help brands fight against their villains. Use its toolkit and its cognitive features to make the best strategic and tactical recommendations on desktop, tablet and mobile.
Super Mike looks like a strategist; feels like a strategist… Actually it’s The Best Human Strategist App ever born. An App with super powers to help brands fight against their villains. Any Agency can use its toolkit and its cognitive features to make the best strategic and tactical recommendations on desktop, tablet and mobile.
Did you know that?
• Steve Jobs, Henry Ford, McLuhan and even Master Yoda have all recommended Super Mike?
• Super Mike toolkit was developed between Lisbon, Paris and London and its Operative System is programmed to work with Strategists, Creative teams and UX teams?
• It has a user-friendly interface easy for clients to work with but as the same time it has a very helpful poker-face feature that you can activate in times of negotiation.
Many brands have used it and the results are powerful…
• UNIQLO quickly became Parisians’ new favourite brand;
• WWF received a Cannes Bronze Lion and a Eurobest Silver,
• Ubisoft website traffic increased by more than 50%
• Boomerang TV was far behind competition and became the third largest audience on the market
And as I said before it’s very easy to install Super Mike… Skip the waiting! Forget the set-up manual, It’s easy to install and manage.
• Step 1 – Download the free trial (Try me button)
• Step 2 – Launch the set-up at a designated desk
• Step 3 – It’s time to ROCK’BRANDS’ROLL!!!
Check more here : http://super-mike.com/
09 4 / 2013
09 4 / 2013
28 3 / 2013
27 3 / 2013
Panel Discussion: The Great UX Debate
Following the outstanding success of the ‘Great IxDA Debate’ at Interaction12, Dublin, SapientNitro & IxDA have joined forces once again to organize another ‘Great UX Debate’ at Interaction13, Toronto.
On the morning of January 31st, join a panel of five industry experts and over 300 UX practitioners, to play your part in resolving some of the toughest debate statements the UX community can muster!
Details on where to submit statements for the debate, the panel etc. will be shared very soon. In the meantime, get up to speed on all the pre-debate banter by following @UXDebate on Twitter.
Don’t miss out. Join the debate and contribute to shaping the future of our industry…
With Angel Anderson, Teresa Brazen, Mikkel Michelsen, Robb Stevenson, Lou Lenzi & Donald Chestnut.
Panel Discussion: Open Brands
Building brands digitally is a given now. It’s a critical part of any brand manager’s role. The winning brand experiences are those that now tap consumers to co-create their future. OPENESS needs new talent, new thinking, new models, new risks, new interpretations of ROI. Interaction Designers have always focused and cared only about delivering compelling memorable experiences, that ensure the consumer is at the center of the experience. How does/is the “social-web empowered consumer” drive brands and designers of brand experiences to think differently about their brand message & identity? What are the characteristics of a truly Open Brand? Many traditional brand managers think about Open Brand as a multi-channel strategy, yet poorly execute on delivering a consistent experience across those channels, leaving users with very fragmented experiences. This panel brings three senior experience design leaders to discuss the important role interaction designers have in driving Open Brand development in today’s hyper-digital marketplace. The discussion will focus on laying a definition to what Open Brands characteristics are and how companies can move towards delivering Open Brand experience to their customers via each touchpoint they design for in their brand strategy.
With Matt Walsh, Donald Chestnut, Steve Baty & Suzanne El-Moursi
Panel Discussion: Design Led Startups
There is an exciting and increasingly popular trend where the field of Design is increasingly popping up in various areas of the startup and entrepreneurship worlds. The reputable Silicon Valley venture capital firm, Kleiner Perkins, launched a Design Fellows program, in the fall of 2012, to attract talented designers to work for KP and match them with portfolio companies they have investments in. IDEO started their own “Startup In Residence” program in the Fall of 2012, an incubator like program where IDEO can help startups at their “earliest stages of evolution” by infusing them with their Human-Centered Design framework. Before both of these efforts, designers themselves embraced entrepreneurship as evidenced by the Designer Fund, an angel fund of designers who invest in designer founders through mentorship, funding and access to large professional networks to support these budding young designer led businesses . On the talent side, designers are increasingly looking for ways to work on real problems and create solutions users find so valuable that they will use it even if it isn’t well-designed or well-engineered. They look outside of their mundane corporate and agency jobs, for more meaningful problems and opportunities to expand their design craft and mind, enhancing the end value of the end experiences. Often designers feel they have many great ideas from their practice of the design process of discovering problems rooted in understand the problems people have. This panel brings together a group of designers and entrepreneurs to discuss the real value of design in the startup world, how designers can think about entering the entrepreneurship world and what it takes to “jump ship” and start your own company. This panel is not to be missed if you have the itch to start your own company!
With Raphael Grignani, Todd Silverstein, Josh Seiden & Suzanne El-Moursi
Panel Discussion: Data Depth & Ingenuity
Big Data…so what? Have you heard it isn’t the size of the data, but what you do with it that matters? Cutting across industry and domain, we’ve invited some of the top creative minds to discuss and debate the value of information, in an information age. What to look for, how to determine what is important in the loads of data captured, and why making meaning out these mountains of digits can be so valuable.
With Andrew Crow, Jer Thorp, Todd Silverstein and Ben Fullerton.
12 3 / 2013